Hi, I’m Mindy East!

With over 25 years’ experience in HR and college recruiting expertise, I’ve made it my mission to share industry secrets to help recent college graduates confidently step into their dream careers. I founded Lime Rock Career Co. out of my passion for helping others achieve a thriving career and desirable future. 

After graduating with a Bachelor of Sciences degree in Public Relations from Illinois State University, I pursued my Certificate in Strategic HR from Cornell. 

I’ve interned and worked in the professional realm for world-class brands such as Walt Disney, McDonald’s, Gap, and Old Navy. 

Now, when I’m not equipping people for their careers, I love trying out restaurants (Mexican is my absolute favorite) and exploring new places with family and friends.  I live in San Antonio with my husband and two amazing sons.

Career Guidance

At Lime Rock Career Co, we believe in helping college graduates see beyond their own perceived limitations. The truth is, when you remove your limiting beliefs, you empower yourself to break free from self-imposed obstacles and reach your full potential. We believe you have everything you need to be successful the moment you accept your college degree. Our job is to help you define success and take inventory of what you bring to the table.

We believe plans without vision are unfulfilled potential and vision without a plan is wasted energy. With a clear vision and a well-thought-out roadmap, you can achieve your goals and create the future you desire while cutting down on wasted time with ineffective strategies. Our job is to identify your career vision and develop the fastest route to achieve it. 

We teach results-oriented and creative approaches, backed by experience, so you can leap across learning curves, embark on a successful job search, and secure your next career position.

Learn about Employable U – The Program That Gets You Hired.

If you limit your choices only to what seems possible or reasonable, you disconnect yourself from what you truly want and all that's left is compromise.

Robert Fritz


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Always There For You

We offer comprehensive training packages that include career exploration, resume reviews, interview training, and more.

Work with Me

How Lime Rock Career Co.
Came To Be

Our brand is dedicated to helping individuals gain access to a career path
that will inspire them to achieve great things for their industry and their person.

Lime Rock is taken after the name of a lighthouse in Newport, Rhode Island.  This lighthouse was famously kept by a woman named Ida Lewis. Ida excelled at her trade and quickly earned the respect of the nation, due to her heroic life-saving efforts.  

At the time, it was virtually unheard of for women to work outside the home, yet Ida was not only able to secure an official lighthouse keeper appointment, but she was also the highest paid lighthouse keeper in the nation at the time.

What makes Ida's story so remarkable and captures the spirit of our brand perfectly, is how well it represents the idea that one can have a career and life that brings joy and fulfillment. It is our mission to carry on that spirit through our career guidance and support services.